Salesforce Data 360 Architect
dentsu · Chicago, Illinois, US
Job Description: Key Responsibilities: - You'll lead the full implementation lifecycle of Salesforce Data Cloud, from data acquisition and integration to qua...
Job description
Job Description: Key Responsibilities: You'll lead the full implementation lifecycle of Salesforce Data Cloud, from data acquisition and integration to quality assurance, activation, and ongoing use. You'll design and document scalable and robust solutions on-site with clients, translating business requirements into detailed technical tasks for offshore development teams. You'll serve as the primary technical expert for offshore resources, providing hands-on support, troubleshooting complex issues, and ensuring high-quality deliverables. You'll develop and execute sophisticated data-driven segmentation strategies to enable precise audience targeting and personalized customer journeys. You'll design, document, and implement comprehensive data models, pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud. You will act as a subject matter expert on Salesforce Data Cloud, Marketing Cloud Personalization (MCP), and the evolving Salesforce Personalization (Einstein Personalization) landscape. You'll integrate data from diverse sources, including Salesforce Sales and Service Clouds, various databases, and third-party platforms,...