Manager, Social Media Marketing and Growth

Job description

Job Summary: The Manager, Social Media Marketing and Growth will help bring the Institute’s discoveries, people, and real-world impact to life across social platforms in ways that are clear, credible, and compelling. Working within Brand, Marketing & Communications, the Manager will lead social media as a storytelling and engagement channel, not just a broadcast tool. The Manager will connect RPI’s research, education, innovation, and leadership to external audiences through content that builds trust, sharpens RPI’s identity, and supports long-term goals around enrollment, advancement, and research. Additionally, the Manager will work closely with students, faculty, and teams across campus to shape strategy, set standards, and tell RPI’s story to the world through social media. Who we are: Founded in 1824, Rensselaer Polytechnic Institute (RPI) is the first technological research university in the United States. We bring creativity, science, and technology together to address society's greatest challenges. We cultivate exceptional problem-solvers by immersing them in a culture of rigorous inquiry, disciplined practice, and hands-on application. Our strategic plan, RPI Forward, char...