Retail & Event marketing Manager - NL

Job description

Retail & Event marketing Manager - NL Diemen Full-time Internet / Electronics / Games - Marketing ResponsibilitiesManage targeted model and brand campaigns Implement model & new product launch tactics in NL Coordinate retail marketing activities across XPeng showrooms and agent-operated. Act as the key marketing contact for local agents, supporting them with campaign execution, in-store activations, and POS materials. Ensure consistent implementation of XPeng brand guidelines across all retail environments. Support agents in local marketing initiatives while aligning with XPENG strategy and objectives. Monitor marketing performance and gather insights from agents and sales teams. Event Planning & Execution Identify, propose, and support national marketing opportunities and large-scale events that strengthen XPeng’s brand presence and business objectives. Plan, coordinate, and execute marketing events including vehicle launches, test-drive events, roadshows, guerilla activations, and partner events. Manage end-to-end event logistics: venues, suppliers, agencies, staffing, materials, timelines, and budgets. Represent XPeng on-site during events, ensuring premium brand presentation an...