Director, CRM Marketing

Job description

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? As the Director of CRM Marketing at PrizePicks, you will own and lead the end-to-end CRM function, responsible for driving activation, engagement, and retention through targeted, data-driven messaging. This role will define the strategy, execution, and evolution of CRM across key owned channels, ensuring every player interaction is timely, relevant, and impactful. You will lead a high-performing CRM team and partner cross-functionally with Product, Analytics, Creative, Social, and Revenue Operations to deliver personalized experiences that influence player behavior and maximize lifetime value. This role is less about traditional lifecycle stage management and more focused on real-time, moment-based market...