Kinesso - Coordinator, Search
Mediabrands · Toronto, Ontario, CA
Position Summary We are actively seeking a Coordinator, Search who will become an integral member of our Digital Performance team while also working closely...
Job description
Position Summary We are actively seeking a Coordinator, Search who will become an integral member of our Digital Performance team while also working closely with our customers and account teams. Key Responsibilities: - Develop, implement, manage, optimize and report on Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google, BING, Yahoo, Facebook, LinkedIn and others. - Perform Search Engine Optimization (SEO) audits & provide recommendations to help improve the quantity and quality of organic traffic to customer web sites. - Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists for both PPC and SEO purposes. - Create promotional text ads for use with a variety of campaigns across different publishers. - Develop, implement and maintain Link Building Programs for SEO customers. - Monitor and report on SEO & PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms & Organic Ranking programs. - Communicate effectively with internal account teams (offline and online) in order to make sure integrated marketing campaigns preserve a 100% Tradigital approac...