Digital Marketing Specialist

Job description

Job Description Summary As a Digital Marketing Specialist , you will be responsible for developing, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta, LinkedIn, and others. You will work within the Digital Services department , reporting to the Director of Paid Media Operations . Our team partners with clients to drive measurable digital results by reaching their ideal customers using Fusable’s first-party data. In this role, you will lead campaign strategy and execution to drive traffic, conversions, and growth, collaborating closely with cross-functional teams to achieve client outcomes. What you will do: - Create, manage, and optimize paid digital marketing campaigns across various platforms, including Google Ads, Meta, LinkedIn, and others ensuring client KPIs are achieved. - Monitor campaign performance and analyze key metrics such as CTR, CPA, and ROAS. - Lead tracking infrastructure setup, maintain ongoing monitoring, and proactively manage updates to confirm data integrity. - Optimize campaign performance through ongoing testing and refinement of ad placements, targeting, and ad assets. - Collaborate with team members across depa...