Business Director, Digital Development

Job description

About the Role: Business Director, Digital Development Team: Advanced Solutions (OMD UK): Reports to: Managing Partner, Advanced Solutions Key client: McDonald’s (plus 1-2 others as required) Why this role exists: We’re hiring a senior hybrid operator–strategist who can both 1) squeeze more value from the capabilities we already have in market (aligned to OMD’s performance integration function) and 2) build and deliver the next-wave capability roadmap for clients (digital development). You’ll be the connective tissue between day-to-day activation and longer-term transformation - owning outcomes, not just outputs. What you’ll lead: 1) Day-to-day performance development and integration (utilisation & optimisation) 2) Digital development (roadmaps & capability building) - Be the senior, hands-on partner for McDonald’s on cross-channel performance, setting testing agendas, ensuring platform best practice, and unblocking issues across paid search, social, programmatic, online video and app growth. - Drive rigorous optimisation cadences and automation, holding activation teams to high standards across GMP/Meta/Omni and partner platforms; step in by exception to troubleshoot. - Make exper...