Growth Marketing Specialist - Content

Job description

Location: Remote (US or Canada) Department: Growth Marketing: Reports to: Content Marketing Manager: About MoeGo 🐾: MoeGo is an all-in-one software platform built for pet care businesses from mobile grooming to grooming salons, boarding, and daycare. We help businesses thrive with powerful tools, an exceptional customer experience, and a modern approach to workflow and operations. As MoeGo continues to grow, we are investing in building a content-driven acquisition engine to help more pet care businesses discover, understand, and adopt MoeGo. About the Role: This role is not a traditional content production role. We are looking for a growth-oriented marketer who can use content as a tool to drive acquisition, pipeline, and SQL generation. You will work closely with the Content Marketing Manager to design and execute content-driven growth experiments across SEO, education, case studies, and product-led content. Your goal is not just to produce content, but to identify opportunities, test channels, and turn content into measurable business outcomes. Key Responsibilities: Content-Led Growth Experiments (40%) : Design and execute experiments that use content to drive SQL and pipeline g...