Global Campaigns Lead

Job description

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. Reporting to the Vice President, Digital Marketing, The Global Campaigns Lead will be responsible for bridging the gap between digital marketing tactics to create integrated Global campaigns. This role will work with stakeholders in product marketing, field marketing, and sales to ideate on campaign themes & success metrics. They will work with their peers on the digital marketing team for activation & execution plans. The Lead will routinely connect, optimize, and disseminate the global marketing programs & campaigns spanning Paid Media, Organic Search, Email Nurture, Partner and Field activations. They will combine these individual tactics into integrated global campaigns which they will routinely share out with their regional field marketing & sales stakeholders, whil...