Senior Manager- Head of Growth, Acquisition, & Retention

Job description

Job Type Full-time Description: PURPOSE STATEMENT: Blueroot Health is seeking a strategic, data-driven Head of Growth, Acquisition & Retention to lead and scale the Direct-to-Consumer (DTC) business across its portfolio of health and nutrition brands: Vital Nutrients, Bariatric Fusion, Fairhaven Health, and Unjury. This highly cross-functional leadership role combines the responsibilities of Growth & Acquisition and Subscription & Retention into a unified strategy. The ideal candidate will own the full customer lifecycle — from traffic generation and conversion through subscription growth, retention, and lifetime value optimization. You will be responsible for driving sustainable, profitable growth by aligning marketing, ecommerce, analytics, and customer experience strategies. WHAT YOU’LL DO (MAJOR RESPONSIBILITIES): 1. Growth & Customer Acquisition 2. Subscription & Retention Strategy 3. Ecommerce & Conversion Optimization 4. Analytics & Performance Management 5. Cross-Functional Leadership - Own and execute the DTC growth strategy across all portfolio brands - Drive new customer acquisition through paid media, organic channels, partnerships, and emerging platforms - Optimize CAC...