Data Scientist, Marketing Innovation

Job description

About the Role We’re hiring a Data Scientist to support our Marketing Innovation pod, a cross-functional team building the internal tools and agentic systems that fundamentally change how we do marketing and serve customers. We build product-like systems that: Deliver high-touch, consultative experiences to millions of SMB customers through agentic lifecycle and sales experiences Adapt messaging, creative, and outreach using real-time behavioral signals Power intelligent routing, targeting, and engagement decisions at scale, with minimal human-in-the-loop In this role, you’ll be embedded with Product and Engineering to ensure these systems drive measurable business outcomes. What You’ll Do: Define success metrics for agentic marketing systems (e.g., incremental pipeline generated, conversion lift, rep hours saved), including leading indicators that enable weekly iteration. Design measurement and experimentation frameworks for always-on systems across lifecycle automation, creative generation, targeting, and routing — using holdouts, staged rollouts, and quasi-experimental methods when needed. Partner with PMs and engineers to instrument, evaluate, and monitor launches so every mean...