Manager, ATL Media Strategy & Planning

Job description

You will be a key member of the Brand Marketing team, supporting the HelloFresh Group to drive above-the-line (ATL) media strategy in the US. This role oversees media planning across HelloFresh portfolio of brands (HelloFresh, Factor, GreenChef, and EveryPlate). Our ideal candidate has a strong track record in ATL media planning and communications planning, with the ability to translate brand strategy and business objectives into effective, full-funnel media strategies. This role requires both strategic thinking and operational excellence, connecting the brand proposition and audience insights to channel strategy, while influencing channel-specific creative and driving measurable business impact. This is a high-impact role driving growth for the HelloFresh group and partnering across the broader Marketing organization. This is a hybrid role based in New York. You will …: Media Campaign Planning: - Support the development, execution and communication of ATL media strategies in partnership with internal stakeholders and external agency partners. - Develop audience targeting strategies informed by research, insights, and performance data. - Brief, review, and approve media plans devel...