Tactical Marketing Manager
AGCO · US
Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen....
Job description
Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity into work, building a better and more sustainable world. Join our extraordinary team today! The Marketing Manager is the key person responsible for tactical pricing, planning, and communications for marketing initiatives to drive retail and billing results for the Massy Ferguson Hay & Forage line. This role is also responsible for representing North America in setting the strategic direction for the product lines in support of Product Management and the AMPIP process. The candidate will be considered the expert in their area of specialization; others will come to this individual for their point-of-view, analysis, and collaboration. Your Impact: Work with the senior marketing manager to develop programs and initiatives that target brand and product growth (margin and market share) in areas of opportunity. The Marketing Manager is responsible for tactical and strategic marketing activities including, but not limited to, the following: Price realization, Campaign development & monitoring New produ...