Lifecycle Marketing Specialist (Remote)

Job description

Company Overview: At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation. If you're looking to make an impact and grow with a team that values you, come join us! Job Description: We are seeking a Lifecycle Marketing Specialist to build, scale, and optimize lifecycle programs for B2C audiences, with a focus on the Seen Credit Card brand by Snap Finance. This role drives engagement, activation, retention, and ongoing card usage across the customer journey. Blending strategy and execution, you will design and deploy multi-channel campaigns (email, SMS, push, in-app, direct mail) within Braze, lead testing and optimization efforts, and partner cross-functionally to improve performance and long-term customer value. How you'll make an impact: Build, QA, launch, and optimize multi-channel lifecycle campaigns in Braze, including email...