General Manager, International (UK)

Job description

About Rugiet Rugiet is one of the fastest-growing direct-to-consumer telemedicine companies in the US, scaling to $200M+ ARR by revolutionizing men's health through bespoke compounded medications and a premium digital patient experience. We are now taking that model international, starting with the United Kingdom. The UK is our first and most important international market — and we are looking for the person who will build it. The Mission: Own the end-to-end launch of Rugiet in the United Kingdom. You will be Rugiet's first employee on the ground in the UK, responsible for taking the company from zero to a fully operational, compliant, and commercially viable DTC health business. This means navigating the MHRA regulatory framework, standing up pharmacy and dispensing partnerships, building the local operational infrastructure, coordinating closely with the US team, and ultimately launching Rugiet's full product suite to UK patients. You are not here to produce a market entry report. You are here to open the doors, turn on the lights, and start serving patients. This Role is NOT for You If: - You are primarily a strategist — we need someone who executes, not someone who advises - Yo...