Digital Data Analyst

Job description

Yamaha is looking for a Digital Data Analyst (with Tableau experience) to join our Digital Transformation Team in Kennesaw, GA . This role will be responsible for building analytics foundations while delivering clear, actionable insights across digital channels. What You'll Be Doing: - Own and evolve digital analytics strategy across behavioral, transactional, and customer data, leveraging Google Analytics (GA4) alongside enterprise data sources to ensure accurate tracking, tagging strategy, event design, data integrity, and consistency across digital properties. - Build dashboards and reporting in Tableau that drive decision-making across marketing, product, and leadership. - Identify trends, anomalies, and opportunities that inform product, marketing, and customer experience strategy. - Analyze customer behavior, funnels, engagement, and conversion across web and digital experiences. - Translate complex data into clear narratives for executives and non-technical stakeholders. - Define KPIs and measurement frameworks aligned to business goals (growth, retention, CLV. - Partner with data engineering and personalization teams to ensure analytics feeds activation and experimentation....