Sales Manager

Job description

The Sales Manager for the Indirect Channe l is responsible for developing and executing the go‑to-market strategy for distributors, wholesalers, partners, and retail partners across Poland. This role ensures strong revenue growth through effective partner management, expansion of the indirect channel ecosystem, and delivery of commercial excellence. The position leads all activities related to channel planning, partner performance management, sales forecasting, and execution of trade programs to ensure sustainable business growth. Key Responsibilities: 1. Channel Strategy & Planning Build and execute the annual Indirect Channel Strategy aligned with country and cluster commercial priorities. Identify new channel opportunities, evaluate market potential, and recommend strategic initiatives for partner expansion. Develop channel segmentation, assortment strategy, pricing corridors, and partner tiering models. 2. Partner Relationship Management Manage and grow relationships with key distributors, wholesalers, and retail partners. Conduct quarterly business reviews (QBRs) with partners to ensure alignment on KPIs, promotional plans, and revenue targets. Negotiate commercial terms, annu...