Digital Merchandising Manager

Job description

Job Summary The Digital Merchandising Manager is responsible for owning the end‑to‑end digital product experience across the brand website and external eCommerce/retail partners. This role ensures that product content, PDPs, digital assets, and on‑site experiences are accurate, compelling, and optimized to convert traffic into revenue. Reporting to the Sr. Channel Marketing Manager, Electronics, this role partners closely with Commercialization, Channel, Digital, and Product Marketing to ensure consistent, high‑quality product experiences across all digital touchpoints. This role plays a critical part in translating traffic and demand into conversion through superior digital execution and product storytelling. Key Responsibilities: Website Strategy & Web Experience: - Own website product experience strategy, ensuring clear navigation, accurate product information, and compelling storytelling. - Lead content updates and publishing for product pages, category pages, comparison tools, and launch landing pages. - Ensure website content aligns with GTM priorities, brand standards, and SEO requirements. Digital Merchandising & PDP Optimization: - Own PDP standards and execution across al...