Brand Director, Owned Content Leader - NA Oral Care

Job description

Job Location MASON BUS AND INNOVATION CTR: Job Description: Franchise Owned Content Leader – Key Responsibilities 1. Paid‑Owned‑Earned Content Strategy, Master Narrative & Governance Own the end‑to‑end Paid‑Owned‑Earned (POE) content operating model for the brand franchise Translate brand and POE strategies into clear content priorities, calendars, and execution plans Establish governance, decision rights, SLAs, and escalation paths across owned and earned content Define and sustain always‑on publishing cadence (planned + reactive) Align with Brand, Media, PR, Listening, Digital Experience, and partners to ensure consistency and impact Simplify and standardize ways of working to enable speed and consistency with compliance 2. Compliance, Claims & Brand Stewardship Serve as primary owner of brand and claims integrity for owned and earned content Lead legal, regulatory, and brand review workflows for always‑on content Make enterprise‑level judgment calls on speed vs. risk Partner with Legal, R&D, GCR, and PR to anticipate and mitigate risk Strengthen upfront guardrails to reduce rework, delays, and preventable issues 3. Community, Earned Engagement & Issue Management Oversee brand en...