Head of Brand & Experience

Job description

Backed by Ford Motor Company, Michigan Central is a 30-acre innovation district in Detroit where people come together to build ideas that move the world forward. Now entering its next phase of growth, Michigan Central is seeking a Chief Brand Officer to build and scale a globally recognized brand and shape how Michigan Central shows up in the world. The Chief Brand Officer has the opportunity to drive something new and unique at a place defining an entirely new model for innovation – and at the same time, leave a lasting mark on Detroit, a city increasingly taking the national spotlight at a pivotal moment in its evolution. You'll be a key member of the executive team reporting to the CEO, leading the strategy, creative, and execution of communications, content, marketing, and brand experience. Leadership +Strategy: Lead/oversee the full Brand Team and four key functions: Comms: narrative, storytelling, PR Content: how our comms and marketing come to life creatively and visually Marketing: social, CRM, web, and other efficient channels and tactics Brand experience: public programming, innovation events, onsite activation, retail Translate enterprise priorities into an actionable br...