Consultant, Data Science & Analytics

Job description

TransUnion's Job Applicant Privacy Notice Personal Information We Collect: Your Privacy Choices: Team Overview: Consultants, Data Science & Analytics for various & unanticipated worksites throughout the U.S. (HQ: Chicago, IL). Work with quantitative marketing data to analyze and reveal business drivers. Utilize technical skills to handle big data, online search, online advertising attribution, and online/offline marketing optimization problems using SQL, R, Python, Spark, Matlab, or similar. Work closely with other data scientists, consultants, and external clients to identify new analytic insights. Implement multi-touch attribution models (MTA), marketing mix models (MMM), and experimentation studies to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors. Build multi-touch attribution models (MTA) and marketing mix models (MMM) that are based on statistics, econometrics, and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, and clustering algorithms. Analyze big d...