Field Marketing Manager

Job description

Position Overview The Field Marketing Manager – Americas will own the field marketing strategy, plan and results for a defined pod or business unit within the Americas region, with a primary focus on generating marketing-sourced pipeline and bookings. This role combines strategic planning and hands-on execution across integrated campaigns, events, webinars and ABM programs, in close partnership with Sales and cross-functional Marketing teams. Key Responsibilities: - Lead the development and execution of pod-level field marketing plans aligned to regional and business unit goals. - Partner closely with Sales to identify and activate priority plays that progress opportunities through the funnel and into bookings. - Build scalable field marketing programs and infrastructure, leveraging AI to improve efficiency, targeting and insights. - Shape team-wide processes and workflows and provide day-to-day guidance and coaching to Field Marketing Specialists and Senior Specialists, exerting influence without formal authority. - Strategy and Planning - Own the field marketing strategy and annual plan for an assigned Americas pod or business unit, aligned to shared MQL, pipeline and bookings ta...