Marketing Attribution Specialist

Job description

Qualifications: - Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy. - Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact. - Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals. - Evangelize attribution methodologies and experimentation best practices across the organization. - Run monthly marketing performance assessments and “what if” scenarios. - Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution. - Ensure attribution products are scalable, accurate, and actionable across digital and offline channels. - Participate in special projects and perform other duties as assigned. - Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies. - Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks. - Strong technical fluency in data, analytics, and modeling...