Marketing & Business Insights Manager

Job description

Job Summary/Basic Function: The Marketing & Business Insights Manager is a leadership role within TechHelp, reporting to the TechHelp Executive Director and serving as a member of the TechHelp Leadership Team. This position is responsible for two primary functions: leading TechHelp’s internal marketing efforts and directing the studio/Blu launch team. In the marketing function, this role develops, manages, and executes TechHelp’s marketing strategy and related activities, including brand stewardship, website content and presence, event marketing, email communications, and promotional and point-of-sale materials. The position works closely with TechHelp leadership and staff to identify priorities and ensure marketing efforts effectively support the organization’s mission and services. In the launch team leadership function, this role leads the studio/Blu team in supporting Idaho businesses with a range of fee-based go-to-market projects, such as branding, website development, market research, and marketing strategy. The position works directly with client companies to assess needs, define project scope, and develop actionable proposals aligned with the skills and capacity of student...