Segment Manager

Job description

Segment & Clinical Marketing Manager - Healthcare Portfolio As Segment & Clinical Marketing manager you are responsible for the value messaging of the Healthcare Portfolio from launch throughout the full sales journey , developed to target the different clinical segments, customers, personas and channels. You work with a cross-functional team of sales leaders, product managers , communications specialists and regulatory specialists to assure that the marketing activities support commercial objectives. Your responsibilities: - You build a profound and data-driven understanding of the target clinical segments, end customers, persona s and channel s : market definition, segmentation and size, customer and buyer types & their journey, win/loss, competitors and our positioning. Document market problems/requirements. - You c reate Barco brand equity and awareness with end-users and partners around clear (clinical & economical) value propositions . More specifically: - You create and update a clear view of all personas with needs and challenges of these roles and translate the value proposition into clear value messaging for all segments that are in your scope. - You develop, project, man...