Senior Director, Brand Storytelling and Creative

Job description

Position Summary: The Senior Director, Brand Storytelling and Creative plays a critical role in shaping how the university expresses its values, priorities, and aspirations through integrated storytelling and creative execution. This role oversees communications, writing and editorial strategy, graphic design, visual media, social media, and content production. The Senior Director is responsible for translating Vanderbilt’s brand strategy into compelling, cohesive, and high-quality expression across platforms and audiences. This position ensures the university’s brand comes to life through distinctive visual identity, powerful narrative, and strategically aligned creative work. At its core, this role oversees how Vanderbilt’s brand expression is interpreted, activated, and produced — creating what is needed to effectively tell the institution’s story. In addition to creative and editorial leadership, the Senior Director champions the thoughtful integration of technology, tools, and evolving platforms to enhance the effectiveness, efficiency, and scalability of storytelling and creative production. This leader fosters a culture of digital fluency and continuous improvement, ensuring...