Marketing Effectiveness Senior Manager

Job description

About the team Deliveroo’s Marketing Effectiveness team works within the Global Marketing Organisation, whose mission is to build a brand that is consistent and scalable across markets, but is also relevant and loved locally. The Marketing Effectiveness Team’s mission is to create a complete understanding of marketing effectiveness — how our activity, channels, messages and tactics influence customer perception, behaviour and business outcomes, building the tools, data and culture that enable Deliveroo to test, learn and continually improve — ensuring every marketing decision drives growth and efficiency at pace. About the role: We’re looking for a Marketing Effectiveness – Strategy & Enablement Manager to help embed data-driven decision-making across Deliveroo’s marketing ecosystem. You’ll drive strategic marketing decisions using insights from our marketing mix model (MMM), external studies and measurement tools and experiments to ensure learnings inform future planning. Working across Brand, Media, and Creative, you’ll champion best practice, design effective feedback loops, and foster a culture of test-and-learn to continuously improve our marketing effectiveness.. What you'll...