Director / Sr. Manager, Marketing Operations

Job description

Create Wellness is looking for a Director of Marketing Operations to own the systems, processes, and cross-functional coordination that power our marketing campaigns. This role sits at the center of everything marketing touches—managing how campaigns come together across demand generation, product marketing, creative, social, and retail. You will partner closely with the Head of Marketing and our function leaders to keep programs moving, data clean, and reporting sharp as we scale. What You'll Do: - Own the end-to-end operational framework for integrated marketing campaigns—from intake and briefing through execution, launch, and post-mortem - Serve as the primary coordination point across Growth, Content, Creative, and Lifecycle to align timelines, dependencies, and deliverables - Build and maintain a campaign calendar that provides full visibility across active and planned programs - Drive accountability across stakeholders with clear RACI structures, workback schedules, and milestone tracking - Own and evolve the marketing technology stack (CRM, DAM, PM Tools), evaluating new tools as the business scales - Help develop a standardized performance framework so every campaign is eva...