Cross Line of Business Marketing Senior Associate-Consumer Bank

Job description

Step into the role of a Marketing Channels lead in Consumer Banking, accountable for driving incremental deposit (checking/savings account) growth from existing Chase households across Branded & Cobrand Card, Home Lending, Business Banking, Wealth Management, and Auto. As a Cross Line of Business Marketing Senior Associate you will lead channel strategy, identifying opportunities to drive new accounts; including, channel expansion, improved user experiences, and identification of the “moments that matter,” personalizing and contextualizing the acquisition message. We’re seeking to grow our team with an intellectually curious, innovative marketing leader to focus on: Job Responsibilities: - Setting and lead the deepening channel strategy to grow new-to-Consumer Bank relationships, translating firm and household goals into a prioritized roadmap with clear hypotheses, success metrics, and governance - Identifying and sizing growth opportunities across channels and segments; building business recommendations and trade-offs to optimize for scale, profitability, and customer experience - Designing and driving test-and-learn initiatives in partnership with the cross-functional marketing t...