CRM and Email Marketing Specialist

Job description

Yamaha Outboards has an excellent opportunity for a CRM and Email Marketing Specialist to join our Marine team in Kennesaw, GA. Yamaha Outboards is seeking a highly analytical, data driven, and creatively minded marketer who thrives in a fast-paced environment and brings a proactive, positive attitude to every project. This role plays a key part in shaping how Yamaha Outboards connects with consumers through smarter data, stronger insights, and meaningful digital touchpoints. As the CRM & Email Marketing Specialist, you will own the given tactical strategy, planning, design, execution, and performance reporting for Yamaha Outboards outbound email and SMS programs across the U.S. market. This role will report to the Digital Marketing Manager. You'll work closely with the Digital Marketing Manager to plan, build, optimize, and scale communications that support key business priorities. This will include product education and brand storytelling to lead nurturing and purchase path conversions. The ideal candidate is a motivated self-starter with a strong direct to consumer mindset and a passion for crafting personalized 1:1 consumer experience at scale. You'll bring exceptional attentio...