Data Scientist - Marketing & Product

Job description

Scopely is a global gaming company whose mission is to inspire play every day. Niantic (a division of Scopely) inspires people to explore the world together through products that promote exercise, exploration, and real-world social interaction. We’re seeking a strategic, impact-driven Staff Data Scientist to partner with Marketing and Product. You will lead scalable measurement frameworks, predictive models, and AI-powered analytics to shape user acquisition, engagement, monetization, and long-term player value. As a senior IC, you’ll define data strategy across marketing and product analytics, elevate experimentation and causal inference, and leverage modern AI tools to accelerate insights and decision-making. You’ll collaborate with Marketing, Product, Engineering, Finance, and Executive Leadership to drive measurable business outcomes. Responsibilities: Marketing & Product Analytics: - Design scalable measurement frameworks across acquisition, retention, monetization, and lifecycle marketing. - Build and productionize advanced models (LTV, churn, propensity, incrementality, MMM) to inform investment and roadmap decisions. - Partner with Marketing and Finance to optimize budget a...