Senior Brand Manager

Job description

Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a player by building trust, inspiring fandom, and creating meaningful, resonant experiences across every touchpoint. For Teamfight Tactics, this means celebrating the strategy, creativity, and playfulness at the heart of the game and bringing these values to life. As a Brand Manager III for Teamfight Tactics (TFT), you will lead high-impact initiatives and deliver world-class campaigns that strengthen TFT’s brand identity. You will shape global perception by defining how the game shows up to players, crafting integrated publishing strategies and guiding creative expression across sets, features, and player moments. This role builds a cohesive, enduring brand, ensuring consistency in tone, voice, and visual identity while partnering closely with cross-functional teams to bring the brand to life. Reporting to the Senior Manager, Brand Marketing, you will own go-to-market strategy and execution for global player experiences, balancing long-term brand building with moment-based impact. Operating at the intersection of product, publishing, and creative, you will lead campaign development, ali...