Head of Category and Insights

Job description

Kinrise is a growing, privately owned powerhouse in Australian food manufacturing with some of Australia’s most loved and innovative brands. We describe ourselves as a ‘start up with scale’ and have a burning ambition to grow our business. Formed in 2018 the Kinrise portfolio covers Biscuits, Breakfast, Baking, Bakery, and Snackfood categories and has 40+ years making iconic Australian food, with a rich Australian heritage that’s grounded in family origins. As the Head of Category – Baking, you will define and execute the category strategy, leveraging deep consumer, shopper and market insights to shape portfolio direction, innovation pipelines and commercial outcomes. You’ll work closely with Sales, Marketing, Finance and Supply Chain, while partnering with key customers to position Kinrise as a trusted category leader . Key Responsibilities: Category Strategy & Growth: - Lead the end-to-end category strategy and vision across the Baking portfolio - Identify growth opportunities across channels, segments and emerging trends - Drive portfolio optimisation, including SKU rationalisation and innovation prioritisation - Establish Kinrise as a category leader with key retail customers C...