Manager, Communications
VSP Vision · US
Oversee strategic communication including the development and coordination of all communications programs to promote and further the organization’s objective...
Job description
Oversee strategic communication including the development and coordination of all communications programs to promote and further the organization’s objectives Develop and maintain consistent approaches to managing corporate and cross line of business project communication needs to multiple audiences Lead the development and review of communication plans and related materials as part of integrated communications to key multiple stakeholder audiences, and ultimately supporting brand awareness, sales growth and retention, and overall support for corporate projects Ensure brand is reflected in communication plan tactics and key messaging; ensure project-related copy is written following brand copy guidelines Lead day to day operations in areas including social media, leadership, cause marketing, and line of business-specific communication needs Assist in developing integrated messaging for projects and manage overall cross line of business communications Stay current with new technology and marketing tools Consults with internal and external partners in order to project the corporate message to both external and internal audiences through social media channels Oversee the analysis of r...