Senior Manager, Content Marketing
TD SYNNEX · Clearwater, Florida, US
Job Purpose: The Content Marketing Manager (Global Social Media) is responsible for leading, managing and leveraging TD SYNNEX’s global owned and social medi...
Job description
Job Purpose: The Content Marketing Manager (Global Social Media) is responsible for leading, managing and leveraging TD SYNNEX’s global owned and social media channels to communicate the company's strategic direction and initiatives. This includes developing innovative ways to engage all TD SYNNEX audiences across key communications channels and programs, applying metrics and analysis to online activities, and educating and coaching regions and business units on ways to effectively leverage digital channels and platforms to achieve marketing communications outcomes. This includes leading content strategy and collaborating with content contributors around the world to ensure TD SYNNEX is represented accurately and consistently. Responsibilities: Develop and execute global social media Platform Strategy Drive Owned Media and Digital Engagement Program Content Marketing (Owned + Shared Channel Coordination) - Define, measure and execute evolving social media governance and content strategy for global platforms (e.g., Sprinklr), including how we use each to fully leverage our digital communications channels - Lead cross-functional social media steering committee - Lead creation and gov...