Site Producer

Job description

The Digital Site Producer is responsible for updating WJTV.com, curating high-performing content, crafting homepage layouts driven by data, and helping to edit and report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local and regional audience by being responsive to traffic patterns and audience interest while serving as a steward of our on-air and online brands. Position Responsibilities: - Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation - Monitor all forms of media (print, TV, digital, blogs and social) and be quick to write, report and distribute breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic - Some schedule flexibility - Excellent at writing and A/B testing headlines that grow audience and engagement - Prioritize packaging content that grows audience loyalty and time on site, using headline testing, metric tools and observed patterns to guide decision making - Understand different ways to tell a story,...