Sr Program Manager, Performance Media

Job description

Your Work Matters As Senior Program Manager, Performance Media, you’ll lead the strategy, execution, and optimization of performance marketing across Paid Search & Shopping, Programmatic Display & Video, and Paid Social. Your work directly drives incremental sales across both eCommerce and stores—connecting media investment to real business outcomes. This role sits at the intersection of data, technology, and customer behavior, shaping how we reach and convert customers across the full digital journey. Your Day Consists Of: - Leading strategy, planning, execution, and optimization of SEM, Shopping, Programmatic Display/Video, and Paid Social campaigns in partnership with internal teams and agency partners - Developing integrated media plans and ensuring strong, consistent execution across channels. - Analyzing campaign performance and delivering clear insights, forecasts, and optimization recommendations tied to business goals - Running A/B and multivariate tests to continuously improve performance, efficiency, and ROI - Measuring performance against KPIs across both online and in-store sales, adjusting spend and strategy accordingly - Collaborating cross-functionally with brand, c...