Amazon Strategy Director

Job description

Description PURPOSE STATEMENT: Blueroot Health is looking for a strategic, data-driven leader to own our global presence in the Amazon marketplace. As the Director of Amazon Strategy, you will be the ultimate subject matter expert responsible for the growth, profitability, and operational excellence of our multi-brand portfolio which include Vital Nutrients, Fairhaven Health, Bariatric Fusion, and Unjury. You will design the roadmap to scale our health and wellness brands, ensuring we outperform category benchmarks through a blend of innovative marketing, precise inventory planning, and high-performance advertising. WHAT YOU’LL DO (MAJOR RESPONSIBILITIES): - Strategic Growth: Develop and execute a comprehensive sales & marketing strategy for BlueRoot Health’s brand portfolio on Amazon. - Digital Marketing: Own the end-to-end Amazon PPC strategy, including Sponsored Products, Brands, and Display, while optimizing ACoS, TACOS, and ROAS. - Digital Shelf Excellence: Lead Amazon SEO initiatives, overseeing the optimization of product titles, bullet points, A+ Content, and Brand Stores to drive organic ranking and conversion. - P&L Management: Manage the full Amazon P&L, including budget...