Global Product Marketing Manager
Fortive · PL
Fluke is seeking a Global Product Marketing Manager to help shape and grow its portfolio of premium products. Reporting to the Sr.
Job description
Fluke is seeking a Global Product Marketing Manager to help shape and grow its portfolio of premium products. Reporting to the Sr. Manager, Product Marketing, this role partners closely with product teams, regional commercial leaders, and cross-functional marketing teams to bring impactful products and stories to market. This role is built for a strategic marketer who thrives on turning customer and competitive insights into action and wants to play a role in shaping the future of product marketing at Fluke. You’ll play a key role in influencing product direction, defining compelling positioning, and driving high-quality global launches. Acting as the voice of the customer within marketing, you’ll connect the dots between product, market, and execution to deliver meaningful business results. Responsibilities: - Partner closely with Product teams to bring customer, market, and business context into product direction, positioning, and go-to-market decisions. - Conduct market and customer research to uncover insights into customer needs, decision-making, and competitive dynamics. - Test and validate concepts, positioning, and messaging using customer insight (e.g., VoC, focus groups,...