Channel Marketing Manager

Job description

Summary: The Channel Marketing Manager manages the channel business, coverage, and relationships through strategic, ongoing support of ScanSource partners and their marketing needs in the channel. Directly responsible for channel partner enablement, strategy and program development and lifecycle management for assigned suppliers. Essential Job Duties: Channel Lifecycle Management - Recruit, onboard, and manage the right partners for a changing market and to support go-to-market business transformation. - Help new partners ramp their time to revenue by delivering tailored on-boarding programs. - Drive partner development through business/marketing planning and support. - Collaborates with all stakeholders to leverage best practices and ensure consistency across all channel programs. Channel Partner Enablement: - Deliver an integrated mix of high-impact programs, tools and communications aligned to business goals. - Manage partner communication content, vehicles and cadence to deliver consistent/relevant information to partners. - Develop and manage programmatic channel promotions, benefits and rewards with supplier partners. - Ensure Channel Marketing readiness for their respective...