Brand Manager, Tic Tac

Job description

About the Role: We have a current opening for a Brand Manager, Tic Tac and are actively reviewing applications. As the Brand Manager, Tic Tac, you will bring a balance of strong analytical skills, attention to detail and a keen sense of creativity. In this role you will lead a cross-functional team deliver innovation and work with creative agencies to develop world-class creative to reach our consumers across tactics, from TV to in-store execution. This role is hybrid and is located in Parsippany, NJ. This role reports under Marketing Director, Tic Tac Mints. Main Responsibilities: - In-depth market and brand analysis to assist Brand Management in formulating brand strategy within a fast-moving consumer packaged goods category - Constantly monitors and tracks brand performance and initiatives - Provides routine brand performance updates - Maintains full understanding of the competitive environment to assess impact on business - Capacity to understand and interpret qualitative and quantitative research for business purposes - Support innovation lead with artwork development - Budget Management - Support development of consumer activation plans and manage execution - Possesses solid...