Product Marketing Manager

Job description

Join our Team as a Product Marketing Manager ! The Role: Drives the development of innovative strategies, high-impact programs, and compelling promotions for telematics and other associated technologies. This high-visibility position will actively work with all levels of TMHNA (Toyota Material Handling North America) leadership, shaping the direction of marketing initiatives that influence business growth. This leader works across multiple disciplines to ensure that TMHNA’s complete offering and value proposition is promoted and articulated with precision to the industry and sales channels. What You’ll Be Doing: Marketing it Right – Go to Market - Leverage deep market intelligence and competitive insights to craft dynamic strategies that enhance TMHNA’s market position. - Champion customer-driven decision-making by translating industry trends, primary and secondary research, and real-world applications into actionable initiatives. - Conceptualize and drive primary market research to better understand the marketplace and customer needs, as needed. - Lead cross-functional collaboration with product management, dealers, and sales teams to craft compelling messaging, differentiated val...