Senior Partner Marketing Manager
HealthEquity · US
Our Mission Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.
Job description
Our Mission Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable. Overview: How you can make a difference As a Senior Partner Marketing Manager focused on Retail HSA Partner Growth, you will own and accelerate growth through partner channels while driving digital adoption across the member experience. You will operate as the quarterback across Product, Partner, Marketing, and Analytics—translating complex partner and product dynamics into clear, scalable GTM strategies that drive enrollment, funding, activation, and long-term engagement. This role blends partner-led growth (B2B2C) with digital product marketing excellence , ensuring HealthEquity is positioned as the long-term home for health savings. What you’ll be doing: Partner Strategy & GTM Ownership: - Own Retail HSA partner GTM strategy end-to-end: positioning, messaging, partner toolkits, and activation journeys - Build differentiated Partner vs. Direct Retail strategies with clear goals, roles, and success metrics - Develop scalable, repeatable partner playbooks to drive consistent growth and adoption - Lead partner-facing enablement with simple, high-impact materials partn...