Acquisition Marketing Lead

Job description

Company Description At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South. Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience. Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none. Check us out on the web! Job Description: The Acquisition Marketing Lead owns the strategy, and performance optimization of customer acquisition campaigns across Direct Mail, Email, and SMS channels. This role sits at the intersection of data-driven decision-making and channel management, and is responsible for driving measurable new customer growth through disciplined targeting, testing, and continuous improvement. Impact: - Own and lead the acquisition campaign strategy for Direct Mail, Email,...