Marketing Business Analyst

Job description

Hello! 👋 In Factorial we're building the marketing analytics engine behind a fast-scaling B2B SaaS company — and we need someone sharp to help us get there. This isn't just a data role; it's a chance to sit at the intersection of marketing, strategy, and executive decision-making, and to see your work directly influence how the business grows. If you love turning messy questions into clean answers, care deeply about data quality, and want to grow into a strategic thinker, we want you on board! 🚀 Role Responsibilities ✨: Each day brings a different challenge, but your core focus will be: Translating vague Demand Generation business questions into structured , actionable insights across demand generation execution, end-to-end funnel performance and website insights. Maintain and improve reporting hygiene across dashboards and recurring reports, catching data discrepancies before they reach stakeholders. Support marketing attribution working across our data warehouse and BI tools to surface what's actually driving growth. Bridge the gap between business needs and BI delivery — helping BI analysts build the right views for stakeholders by translating reporting requirements into clear,...