Analytics Program Manager (Adobe Experience Platform)

Job description

We are seeking an experienced Analytics Program Manager to lead enterprise digital analytics strategy and execution, driving measurable improvements in member satisfaction, product acquisition, and usage. This role supports the evolution of modern, privacy-compliant analytics capabilities, including planning and migration to Adobe Web SDK / Adobe Experience Platform for web and mobile data collection, and delivering actionable insights through existing and emerging analytics solutions (including future Customer Journey Analytics capabilities) to support informed business decisions and long-term growth. - Leads planning and execution of the migration to Adobe Web SDK, including event design, data layer alignment (Schema), and validation - Oversees modernized digital tagging and data collection, supporting future readiness for Adobe Experience Platform capabilities - Partners with media and marketing teams to support media operations measurement, including conversion tracking and data quality across web and mobile channel - Develops and implements business analytics strategies designed to meet Navy Federals digital channel goals - Evaluates high level metrics and detailed analysis to...