Senior Brand Strategist, Amazon Devices

Job description

The Devices and Services Brand Studio is looking for a dynamic, multifaceted brand builder to join Amazon as a Senior Brand Strategist. A creative and incisive thinker, this individual will be responsible for crafting and driving alignment on the strategic elements of brand strategy, including brand positioning, brand architecture, messaging frameworks, creative strategy, and brand identity. This role will then steward that strategy through the creative processes – from product concept and UX considerations through marketing and engagement campaigns – collaborating across teams to build cohesive storytelling that positively shifts perceptions, influences desired customer behaviors, and grows our brands and businesses. You’ll have the opportunity to refine and shape established world-class brands, including Alexa, Echo, Kindle, Fire TV, Amazon Kids, Fire tablets, as well as to define new brands, products, services, and initiatives. The Senior Brand Strategist works closely with teammates and partners across Naming Strategy, Customer Insights, Brand Design, Creative Program Management, Marketing, Go-to-Market, Product Management, UX and Industrial Design, as well as with brand, busin...