Campaign Manager

Job description

Overview Waters Corporation is seeking a results-oriented and collaborative Campaign Management to guide the design, execution, and optimization of marketing campaigns that fuel pipeline growth. Provide direction and support to ensure campaigns are executed with excellence and deliver measurable commercial impact. This role requires strong partnership with product marketing in the business segments, inside sales, sales enablement, and regional partners to ensure alignment to business priorities and consistent progress toward revenue goals and targets. Responsibilities: Campaign Planning & Alignment: - Partner with Product Marketing, Segment Leaders, and other regional commercial teams to translate business priorities into integrated campaign plans with good channel mixes that support the customer’s journey. - Ensure marketing activities support growth initiatives, new product launches, and funnel fill. - Campaign Execution & Optimization - Oversee campaign activation across digital, events, and partner channels to be the quarterback to assigned business segments, SMIs and campaigns. - Continuously monitor campaign performance, identifying opportunities to adjust tactics and improve...