Outside Machinery Sales Representative

Job description

Winpak Lane is looking for an Outside Machinery Sales Representative to join their team based out of California. The Outside Machinery Sales Representative is responsible for driving sales growth through the promotion and sale of liquid packaging machinery (Heavy). This role combines technical expertise with strong sales acumen to develop new customer relationships, maintain existing accounts, and generate revenue through strategic market engagement. The ideal candidate will have a deep understanding of packaging equipment, customer-centric problem-solving abilities, and a passion for delivering innovative solutions to clients across diverse industries (e.g., food, beverage, dairy, pharmaceutical, and medical). Key Responsibilities: Sales & Business Development - Identify and pursue new business opportunities and maintain long-term relationships with key stakeholders. - Conduct market research and voice-of-customer (VOC) assessments to guide product positioning and pricing strategies. - Collaborate with marketing and business development teams to promote brand awareness and penetrate new markets. - Manage sales cycle from prospecting through contract negotiation and closing. - Cond...