Senior Specialist Trade Marketing / Retail Marketing

Job description

Purpose & Overall Relevance for the Organization: Ensure brand presence (global footprint) and sell-through at store level across all our Wholesale Channels within Turkey , via implementing plans at window, ISC, POS/POP, campaign pillars, aiming for retail excellence. Ensure seamless coordination and cooperation between global design agency, local print agency, VM team and channel teams while planning and executing retail marketing plans including responsibility for consumer activations that drive store traffic. Contribute to the creative processes that are run with various agencies, providing input to plans and coordinating brief, debrief, execution and post analysis stages. Key Responsibilities: - Provide input to the development of the overall local go-to-market plan against channel, account, store specific requirements - Update campaign calendar via coordination with HUB, CTC, Merch teams - Prepare local window activation & In Store communication briefs in line with the global toolkits - Create and enhance agency and partner relationships; brief and debrief agencies to finalize the local assets, in terms of design and material - Ensure timely delivery and correct usage of all a...